The first and unique Italian press agent Enrico Lucherini had an extraordinary life, he represents the personification of the Dolce Vita way of life. Over the course of his career, started in 1958, Lucherini worked with some of the Italian film industry's best known directors including Federico Fellini, Pier Paolo Pasolini, Luchino Visconti, Vittorio De Sica, Michelangelo Antonioni. He was also known for representing actors such as Marcello Mastroianni, Sophia Loren and, more recently, Monica Bellucci.
Lucherini contributed to shape the great image of Italian cinema abroad and the career of some of its greatest actors. With his flamboyant and charming style and his high professional reputation, Lucherini is “the king" of press agents he has invented a new way to promote and publicize films, which in his hands become modern and universal fairy tales.
Italy - 2014, 70’, available in Full HD
Language: Italian with English subtitles
Produced by Maremosso, Polifemo, Kobalt